When you make a crypto artwork or collectible, the goal is usually on how to make money with it. In every 100 NFT projects, more than 70 failed to make targeted sales. When poor preparation meets opportunity, the outcome is failure and regret. 

Every successful NFT launch requires a lot of work behind the scene, there must be an adequate plan. All Ts must be crossed.

 I will share the NFT marketing guide with you from my experience with both successful and fail NFT projects. If you apply it correctly, your project will sell out.

A lot of creators make this mistake, they create NFT, then start looking for the audience. The first task is to spend a considerable amount of time researching the right audience for the project. Understand their demographics, problem, interests, behavior, and things that get them excited.

This may sound like we are trying to run Facebook or Google ads, but not really, if the target audience is known, the project marketing team will be able to send the right messages to your audience. It makes it a lot easier to sell the NFT to potential buyers.

 helps in optimizing the marketing budget. Ask yourself; if you have a gun with only a dozen bullets, would you shoot sporadically or focus on targets?

Except you are launching NFT for fun, you need to have an audience, marketing plan, and sizable advertisement budget that will help you reach several thousands of cryptocurrency enthusiasts and speculators.

Not just a Jpeg or PNG file, you must give collectors and investors a cogent reason why they should buy your NFT. Making it have a utility that will attract people is vital to the success of your project.

Next thing is to get hold of open source NFT tools like Openzappelin, Truffle, and so on. If you are not a 

, hire one that can help you build a vending machine, some refer to it as a tokenizer.

You can upload your designs or artwork by batch or one after the other (this is stressful). Some platforms allow project owners to zip all the files and upload them all at once.

Well, this is a choice. You may create your marketplace or leverage the existing ones like Opensea, Rarible, etc. If you spend some resources on building your own, it can be used to sell some other products over and over again without incurring platform fees.

 and transactions can be done swiftly and securely, users will have no problem buying NFT directly from your website.

The cost of NFT should be conspicuously displayed on the platform and users should find it easy to navigate without spending valuable time on YouTube Tutorials:)

People may forget about a bad product, but not how the customer support treated them. Also, no matter how aesthetic the design of your NFT is, if there is no good 

, they will likely move to the next competitors. 

Remember, there are several millions of NFTs on the blockchain right now, so you need to be smart with how you handle issues regarding your project. Hire an experienced community manager that can keep the community together, he must be able to empathize with the members regardless of how they express their frustration. This is the job of community managers and admin. They are also part of the marketing team.

Have a blog that explains all the frequently asked questions about your project. See this as content marketing, tell readers the inspiration behind your project, how you got the idea and what you are doing behind the scene to market it. You are dealing with humans, so you need to share as much information about the NFT as possible.

Pin FAQs to the top of your group, when new members ask questions that have been answered before, your customer support or community admin must try and 

If you have been in this industry for a while and probably have a network of crypto enthusiasts and experts, start by leveraging the social network, and let them know that you are working on a project and would like to have them onboard. Don’t litter your social media handles with irrelevant posts, rather, it should reflect your love for arts, NFT, blockchain, and crypto. 

Promote the project with hashtags like #NFTGiveaways, #NFTArt, #NFT or #CryptoArt. Ensure that you make posts thrice a day for better visibility. Most social media users need to see a post about 7-10 times before they make a decision or take action. Post consistently and retweet responsibly.

Pay Influencers or Partner with Top NFT Influencers on Twitter or Reddit

On Facebook, Twitter, Instagram, and Google, there is a bunch of restrictions that hinder cryptocurrency projects from running paid ads. For a very long time, NFT thrives on community and organic visibility. And this subtle ban on crypto is not going to be lifted by all countries soon, hence, there is more emphasis on 

Reach out to social media influencers, they often have a large number of followers and are well known in the crypto ecosystem. Regardless of their background, they have an influence on their followers, and they often look up to them for advice, and opinions about the latest trend in the blockchain industry. If they can put in good words on behalf of your NFT project on Twitter, YouTube, Reddit, or Instagram- your NFT launch will be successful if you partner with the right influencers.

When reaching out to top influencers, you can send a message as brief as this. 

We are tokenizing 100,000 cashew trees and every NFT purchase has real-world representation, for every NFT purchased, a tree will be planted. As the tree continues to grow and has fruits, the value will be reflected in the NFT. Our target audience is those who are interested in decentralized crowd farming. Our project is for everyone including beginners. We would like to have a mutually beneficial partnership with you.

The above is a message template that you can send to influencers, avoid sending long messages and go straight to the point.

When you get on freelancing platforms like Fiverr, there is a bunch of guys that are willing to help you make press releases on 20 financial news websites for lesser than $2,000. You will be tempted to see it as a good offer, but it doesn’t worth it.

Reach out to cryptocurrency media experts, do it based on recommendation, and they will help you to amplify your message and get it across to the right media. Briefly describe your NFT project without leaving out the important information such as launch date, Twitter handle, tokenomics, website, discord, or telegram link. It is the job of the media expert to write about your project and give it the publicity that it deserves through the top media outlets.

If this is done correctly, it will attract investors and valuable partnerships. Because information about the project is on the top news platforms, potential buyers will have a better perception of the NFT. 

‘If Bloomberg is talking about this NFT, I need to zoom in on it.’ 

You need to get as much attention as possible, if the project team is not anonymous, having a group photo of your team on some of the top media outlets like Coindesk is a great idea except all the team members are working remotely.

In reality, not everything in this NFT marketing guide will work for you, but you can adapt it to your project and make it work for you. Therefore, understand your brand and tweak the marketing campaign accordingly.

Ojeniyi Ayobami

The Ultimate Guide to NFT Marketing

The concept of the Move2Earn game began when Pokemon Go was launched, followed by this incredible success, within a few years of launch, the game got over 100,000,000 downloads and 15,000,000 reviews on Google Playstore. It was an overnight success and the parent company that built the game, Niantic Inc., earned $5 billion in revenue within 5 years.

Launched in 2016, Sweatcoin has a similar success story as Pokemon Go, except that Sweatcoin keeps users generated data cryptographically secured on the blockchain. They have enjoyed 100M+ downloads on App stores and about 25 billion Sweatcoin has been generated at the time of conducting research for this article. 

They started out by creating reward points for users, and this can be redeemed by using the points to buy products on partners' websites. For instance, points earned can be used to purchase Playstation, PES, and so on. There is no data on Sweatcoin revenue and it is unclear if the health technology app is profitable or not, only time will tell.

There are no direct means of cashing out your reward from Pokemon Go and Sweatcoin apps.

STEP’N changed all of this in 2022, the idea was created during the Solana hackathon, then it evolved to become the pioneer and leader of decentralized move-to-earn games that integrate NFT. Although, still far behind its predecessors in terms of downloads, and active userbase. Being the first move-to-earn game that allows its users to directly cash out their rewards has made Step’N a force to reckon with in the health tech and lifestyle niche.

Within a span of 5 months, Step’N hit its first 1 million users and joined the ranks of the top 100 most valuable cryptocurrency startups in the world, with attention from venture capitalists and partnerships with Nike and Addidas. Not just a move2earn app, they integrated NFT, and blockchain and created two tokens that power the ecosystem (GMT and GST token).

There is a battalion of hungry audiences across the world, and Step’N fed them. Now, users can withdraw their earnings and use the money for whatever they desire, this is the biggest selling point, and it looks like a better option.

Well, it looks like they are forcing Sweatcoin to make a hard decision, the last time I checked their website, they have scheduled the launch of their tokens for September 2022. It is a piece of good news for users and the project team, they have come a long way since 2016, and it is time to create a concept that allows users to freely spend their points as they deem fit.

Other Move-to-Earn Games That You May Be Interested In

Reasons Why You Should Try Move-to-Earn Games

If you have always been interested in blockchain-based games, it is time to start paying attention to lifestyle games that are promoting healthy living through exercise. You are literally doing something that improves your fitness while you earn side income doing it. So let’s have a look at the reasons why the trend of the move-to-earn game will not show any sign of slowing down soon.

Investors Are Interested In Move-to-Earn Crypto Projects

If you don’t know how to follow the latest trends, you will likely be a bad investor. Recently, the inflow of money into projects like Sweatcoin, Step’N, and Genopets is massive. Genopets and Step’N have raised more than $20 million dollar between January and July 2022. This is a strong fundamental analysis in my opinion.

People Want to Be Active Again After Lockdown

Research has shown that those who are physically active have some form of resistance to Covid disease, and innovative concepts like this will be accepted by the masses because of their earning potential. Also, there is a desire to find the next big things that could replace traditional games, and move-to-earn has the potential to help humans achieve higher fitness levels. 

Humans are easily addicted to two things, they are games and money!

Building Long-term Success of Social Fitness Mobile Apps

If you have used apps like Play Fitt, Strava, and Fitbit, you probably understand how addicting their gamification concepts are, it could be that you are trying to break a new record and competing with your friends. These apps are magical in the ways they entice users. Social fitness apps encourage users to stay competitive, hence, forcing them to push fitness boundaries (against themselves or others).

Maybe you are a sports enthusiast, and the promise of rewards that comes with move-to-earn apps will keep you motivated.

As far as move-to-earn innovation is concerned, we are still scratching it surface, with an influx of individual investors and venture capitalists, no one can accurately predict the future valuation of the decentralized social fitness apps.

How Did Move2Earn Blockchain Game Evolve?

What is cryptocurrency arbitrage trading? 

It is when there is a price gap in the price of a good, commodity, service, or product, that an arbitrage opportunity is available. If you are familiar with buying goods from superstores or e-commerce websites. You may have observed that some stores may have the same products, but sell them at different prices. Let me give an example; let's assume that a store is selling a Notepad for $100, then you walked into the next door and saw the same notepad for $110. It means that there is a 10% price gap on that product. 

, you are dealing with coins and tokens. All you need to do is to try and get the coin at a lower price from an exchange and sell it at a slightly higher price on another cryptocurrency exchange.

Now, let me give another example; let's assume that the price of Bitcoin on the Binance exchange is $50,000. When you checked out the price on Coinbase, it was trading for $50,450 per unit of Bitcoin.

Then all you need to do is to buy from Binance and sell on Coinbase for a $450 profit. For every transaction involving 1 BTC, you will make a profit of $450 on Bitcoin arbitrage.

Let us take it a step further, if you are doing crypto arbitrage with big capital of $500,000. It means that you are going to be able to buy 10 units of Bitcoin from Binance at $50,000 and sell for $50,450 on Coinbase. So, when you multiply $450 by 10 units of BTC, you will earn a reasonable profit. Because you are buying 10 units of Bitcoin from Binance, the trade will give you a profit of $4,500 on that transaction alone. Now I know this may look like a small profit to you. 

By the time you are able to perform this transaction like 10 times a month then you're going to be having a total monthly profit of $45,000, with $500,000 capital. Tell me, Is this not amazing? But there is a challenge. 

The opportunity doesn't show up at all times. So you need to keep your eyes on the crypto market. And the best way to go about this is using a website like coinmarketcap.com. This provides real-time information about cryptocurrency prices on different exchanges. Because we may not have access to your PC at all times. Then you can download the 

 or Applestore, and add different cryptocurrencies on the Home tab so you can keep your eyes on the price difference each time there is volatility in the market.

Risks Involved In Crypto Arbitrage Trading

When you are making an arbitrage trade, you need to be extra careful and fast enough so you don’t get caught up with the price dump. You may buy Bitcoin from Binance at $50,000 and sell it at a lower price by the time you send your Bitcoin to Coinbase. Why? When the price drops, you might be forced to sell at a loss on Coinbase as a result of fear, you don’t want to watch the price dip to $45,000. That could be a nasty surprise:)

This is why you need to be fast with your arbitrary trades. 

Are Crypto Arbitrage Trading Bots or Softwares Legit?

Yes, I am aware that there is software that can be used to automate this process and a lot of them are in the market right now.

Here is how they work, the algorithm will search for price gaps on different exchanges, and you will be notified through email or SMS, or phone notification. Next is to log in on these exchanges and take the trade manually. Also, some arbitrage bots are programmed in a way that all the buy, withdraw, deposit, and sell actions can be executed automatically through API.

Be careful and ensure that you are not giving your money to the wrong arbitrage trading bots or arbitrage trading software. Otherwise, your money will be gone.

Do adequate research before you trust any automated arbitrage system, If you are not convinced that the arbitrate robots are 100% secured. Don't ever use it, rather, continue to trade arbitrate manually until you are able to program a bot by yourself. 

Not a programmer? You can pay a developer to create it for you. Or wait until you are able to find a third-party crypto arbitrage software that is highly reliable. There are some financial institutions around the world that have the financial muscle to build a personalized crypto arbitrage trading software, because they are trading with a big amount of money, and every 0.5% profit means a lot to them. 

Let's talk about altcoin arbitrage. From my experience, altcoin arbitrates can be more profitable than Bitcoin arbitrage, but it involves higher volatility than Bitcoin. Let me give you an example. If the price of the ripple coin is $1 on the Kucoin exchange and the price is $1.03 on Coinbase, by the time you complete this arbitrage transaction, you are going to end up with a 3% profit on that trade. To be honest with you, this is not going to happen often because top exchanges are relying on oracle for real-time price feeds.

Therefore, more profits are made on altcoin arbitrage than on Bitcoin. It is your duty as a cryptocurrency arbitrage trader to search for arbitrage opportunities that you can leverage. 

Here is something that needs to be aware of before you make a crypto arbitrage trade. You need to pay attention to the order book on exchanges. Make sure that there is enough volume that can accommodate your trade and check out for the price slippage so that you are not going to be a victim of price manipulation on exchanges.

Another thing that you should pay attention to is the deposit or withdraw feature. When you buy a Dashcoin from an exchange at a lower price, but the withdraw button has been disabled at the other exchange where you want to move out your Dashcoin. Then there is no point in taking the trade. Hey! Don't be a victim of price manipulation.

In the cryptocurrency industry, an arbitrage opportunity is rare, and when it presents itself, only traders who are fast enough will make a profit from it. Don’t get too excited about the possibility of quick profit and throw caution to the dogs, you must consider all the risk factors.

How Cryptocurrency Traders Make MONEY Through Arbitrage

, this NFT clogged the entire Ethereum blockchain. It was meant to be a fun game on the decentralized network, but it quickly spiraled into several thousands of on-chain transactions per day. 

In the digital era, NFTs are new ways to create ownership and combat piracy. It can be used to represent anything that is valuable and considered an asset.

It gives confidence and provides high-level security, except if you reveal your private keys, nobody (not even the government) can dispossess you of your collectibles!

The future of NFT is extremely bright, and the market may be $1 trillion in the next 2 decades. Even in the metaverse, they still have incredible utilities. Soon enough, all automobiles, wearables, and houses will have a digital representation on the blockchain.

Whether you are an investor or art collector, you must pay attention to the NFT industry.

Understanding the Value and Purpose of NFT

With the EVOLUTION of more advanced web technologies, cryptocurrency is giving out more great opportunities as it is actively developing. Cryptocurrency is an interesting industry with several ways to accumulate wealth. This wealth building may be through staking, trading, investing, yield farming and etcetera.

Due to some technicalities in this crypto sector, a lot of people are still finding it tedious to earn from this platform. The level of arithmetic in trading is also giving many people a difficult time. Then we have other options that can help people participate in this sector. These options are flipping of NFT, learn-to -earn, play-to-earn games, and then crypto job.

One truthful fact about the crypto job is that it is built upon a community. It depends on the community to bloom. And this can ONLY be achieved with people that help to manage, market, and develop the community. And this brings out the need for 

The evolution of the crypto community and web 3 technology gives birth to a lot of interesting projects coming out daily. And this means more crypto job opportunities

Crypto jobs can be divided into two. We have 

The crypto tech jobs require coding abilities. They include the knowledge of JavaScript, java, python, CSS, solidity etcetera. Tech Crypto Jobs Includes:

•  Full stack blockchain dev. etcetera

They are mostly soft skill-based. They required good mental prowess and let's say 

•  Writer (copywriters, creative content, and technical writers)

Do you have little or no experience in crypto? There are several ways you can get a crypto job without wasting your valuable time. Some of them are through;

•  Ambassador (Ambassadorship program)

Becoming an ambassador means that you are going to offer your 

 for any project that employs you as an ambassador. An ambassador is someone who spreads information about a project to a large audience. An ambassador is the one in charge of publicizing and advertising a project and ensuring that all information about the project is disseminated to a large audience. 

An ambassador will make use of different marketing strategies to promote the project.

The role of an ambassador is to help new projects seeking to gain their ground in the crypto and blockchain space to gain relevant growth and exposure. They make use of different social media platforms to promote their project and gain their reward in the form of NFT, project coin/token

An ambassador has the following skills to achieve a great result. These are graphics/UI/UX designs, emojis, and creating a meme. Creating content and translation.

Being an ambassador means you are a content creator. 

This involves the use of audio and voice recording for seminars, reports, AMA, and other professional ads.

This involves using all forms of writing, including technical writing, creative writing, reviews, etcetera for content.

This include meme and Infographics. It involves the use of graphics, and comics, to relay information to the general public.

This includes all forms of video productions such as presentations, live streams, reviews, etcetera.

Finding Ambassador jobs are made easy when you follow these steps:

•  Login or signup on your social media platforms. Twitter, Reddit, medium,publish0x, etc. are an example of social media you can use.

•  Click on the search button and type crypto ambassador, ambassadorship jobs, blockchain ambassador, or other similar topics.

•  Choose the most recent ambassador role vacancy or those that are not more than five days old 

•  If you are suitable for the role, you will receive a mail informing you with further instructions.

A lot of employees in the cryptocurrency space got recruited as an intern. As an intern, you can build your portfolio and this can assist you with a letter of recommendation to gain employment opportunities in the future.

An internship is a work experience offered by an organization for a limited period. An internship is more like an apprenticeship role, where the intern work with the senior team member in a particular niche. It may be technical writing, community moderator, developer, etcetera.

As an intern, you can be paid or unpaid, this depends on what you aim to achieve. You will gain more knowledge, skill, finance, etcetera.

 Follow the steps above on “HOW TO FIND AMBASSADOR ROLES”. then search for “INTERNSHIP JOBS”, instead of ambassador roles. Apply and follow the instructions that accompanied it 

DAO is a community that is managed and owned by its members. It means that no one person has complete power over the decisions and affairs of the community. The decision-making is made by the joint contribution of all stakeholders, users, and other members of 

Decentralised Autonomous Organisations(DAO).

DAOs run an open and trusted protocol. To join a DAO community, some of them require you to purchase their tokens while some others let you join to get a sense of how they operate. 

Contributing to a DAO means you are participating in a DAO be it an active or passive contribution. It depends on the amount of time you have and what you aim to achieve. Some of the things you can contribute to DAO are joining in the weekend Livestream, socializing and building friendships in the community, suggesting better options for community development, and so on

•  Identify and understand the right DAO for you and become their member through the discord server

•  Complete the membership joining process and introduce yourself in the #INTROs. 

•  Start participating and socializing in the DAOs activities

•  Be observant and send direct messages to anyone that is always active in the DAO. That person might likely be a core contributor to the community, Ask him to give you insight on how to contribute to the DAO community.

Time is very crucial in DAOs. The number of hours you can dedicate to a particular DAO together with the skills you can offer goes a long way to determine your role and what you can make out of it.

If you can spare like 1- 3 hours per week, you can start by engaging in the community conversations and promoting DAO on different social media platforms.

If you have up to 7–10 hours weekly to spare, you can start growing the community and become a core contributor 

Once you identify a DAO that you enjoy, you can set the level of responsibility that suits you. And there are certain criteria when selecting a project.

FACTORS YOU MUST CONSIDER WHEN SELECTING A PROJECT

The factors to consider when selecting a project may either be for job purpose, investment purpose or research purpose. The following are the factors to consider.

These are people who believe and share the same idea about that particular project. They give their support via funds and grants making them become a shareholder in the project. This factor goes a long way to determine how well the project will go.

An investor with good business acumen and a portfolio has the potency of recognizing good projects and this is where the need to watch out for the investors comes in.

These are the core team. The major reasons to always look out for the core team is to know their level of experience, where they have worked before how long they have been in the space, the success of the projects they handled before, and how they will manage and develop the new project.                                                            

 This is essential. It will help understand the fundamentals and to check if the team is working accordingly as it is stated on the roadmap. A project with good fundamentals has the possibility of doing well.

Crypto verse is advancing and blockchain technology has affected almost aspect of life including health, banking, real estate, business, education, games etcetera

A Crypto job is another big opportunity many people have been yawning for. Do you want to belong to the next big financial space? Take action right now.

Are you interested in a crypto job? Leave me a comment